culture that’s rich beyond most Western beliefs. Splice it with
pop art, graphics, add some dada and that’s what Pop India aims
to deliver. Images drenched in colour, style, mood, neither
traditional nor modern, with a disregard of the documentary and
a healthy disrespect for right or wrong.
is all about the image. Not a message, not a pretty sentiment,
just playful images that at the end of the day are only
will be based in the Rann of Kutch, Gujarat, Western India.
This is an area rich in tradition, tribally diverse and
geographically unique, as well as isolated. People still wear
and make wonderful clothes and these clothes reflect the area
and their ancestors, being big on detail, texture and meaning.
Traditional crafts still flourish, from block printing, to
pottery, to embroidery, to batiks, all the way to ship
building. The Rann is a vast salt plain. Hostile to most life
and mutating from dried-out salt plains in the winter to a
virtual island in the summer monsoon.
materials, such as tika, posters, walls, block prints, henna, we
aim to create unique environs that can be used as portrait
settings. We plan to use these materials in a pop art fashion
for example, a block print of an Indian goddess printed numerous
times on a blue painted wall. This wall could then be used as a
background to take traditional dressed people, but encouraged to
pose in a fashion magazine style. The variations are endless.
everything. And everything will be reproduced in our